Jobs Details

Responsibilities:

• Oversee pricing and offer strategy for Chicks and Feed, balancing market competitiveness with margin.

Cross-functional Coordination:

• Work closely with the Production and Hatchery teams to understand chick supply and capacity, and with Feed Mill and Supply Chain teams to plan feed availability, so that sales plans match supply.
• Coordinate with Finance, Operations and Logistics to ensure smooth order fulfilment and distribution.
• Work with Marketing on trade marketing, branding, farmer engagement and market activation initiatives.
• Coordinate with Technical / Customer Service service teams to support farmers and strengthen customer confidence in product performance.

Customer and Stakeholder Relationships:

• Build and maintain strong relationships with key dealers, distributors, large farmers, corporate clients and institutional stakeholders.
• Represent the company in relevant industry forums, trade associations and meetings with regulatory authorities, as directed by the CEO.

People Leadership:

• Provide strategic leadership to the sales organization; build talent pipelines, succession plans and a high-performance culture.
• Set clear targets and KPIs for regional and channel heads, and review performance regularly.

Commercial Risk Management:

• Lead commercial risk management through receivable monitoring, credit control policies and financial discipline across the dealer and farmer base.

• Ensure sales and credit policies are followed consistently across all regions.

Education Requirement :

• Bachelor's or Master's degree in Business Administration or a related field from a recognized university

Additional Requirement :

• Minimum 15 years in sales, preferably in FMCG, with at least 5 years in central decision-making roles
• Proven track record of leading large-scale sales operations, consistently meeting and exceeding revenue targets, and driving sustainable growth across multiple regions or divisions.
• Experience in central decision-making roles with cross-functional, organization-wide responsibility.
• Strong strategic and analytical mindset, with the ability to interpret complex sales data, market trends and customer insights.
• Strong understanding of dealer and distribution networks and credit management.
• Exceptional leadership, communication, negotiation and stakeholder management skills, with the ability to influence at all levels.
• Willingness to travel frequently to the field.