Jobs Details

Responsibilities:

• Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
• Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns etc.)
• [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.
• [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
• [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.
• Learns to use professional concepts. Applies company policies and procedures to resolve routine issues
• Works on problems of limited scope. Follows standard practices and procedures
• Normally receives detailed instructions on all work

Education Requirement :

• Bachelor's degree in business or a related field.
• Master's degree in business administration or a related field preferred.

Additional Requirement :

• Demonstrated experience and knowledge of strategic problem solving and frameworks, and project management skills
• Ability to liaise with stakeholders and influence people of a diverse range of backgrounds
• Experience in applying strategic frameworks and tools for analysing strategic problems and developing strategies
• Excellent written and verbal communication with the ability to establish credibility and strong relationships with senior stakeholders
• Strong performance across a broad range of strategic engagements
• Excellent verbal and written communication abilities